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Wella Professional consists of pure balance technology, with (ME+) technology the most balanced color with depth and high shine it's up to 60x less likely to develop a new allergy to hair color. Wella promises less hair damage color after color. Up to 100% grey coverage

Wella Professionals offers salon hair products, hair color ideas and styling inspiration. Discover the official beauty destination for salon professionals.

Discover Wella, 

Elements  Line= Discover Wella Professionals Elements collection, that protects keratin for long-lasting and healthy-looking color. Wella Elements Renewing Shampoo is a sulfate free shampoo that renews the moisture of the hair, preserving and nourishing it from root to tip.


EIMI Line= Discover the EIMI Volume collection for hair styling by Wella Professionals. The range includes mousses, sprays and lotions to give your hair extra volume.


Nioxin Line= Discover Nioxin is the only salon brand with more than 25 years experience in thinning hair. 


Wella INVIGO Brilliance Discover= Color Protection Shampoo for Fine to Normal Hair. pH optimized shampoo for long-lasting color protection.


Inoa by Loeal

Inoa by L’Oréal Professionnel is the revolutionary oil-based, ammonia-free permanent hair colour system


Biolage Organic color


82-100% plant-based, no lift vegan haircolor
in 20 customizable shades for endless combinations.

  • Lasts up to 20 washes and strengthens hair*

  • Healthy-looking, shiny hair after ONE service

  • No developer needed, just add hot water

  • 80% more shine**

  • 10 ingredients or less in every shade




Six years ago, we came across something extraordinary. A group of bio-scientists had found an entirely new way to collect Keratin in its pure form. This incredible protein is what makes up 90% of our hair, skin, and nails. They had discovered Alpha Keratin 60ku®

What excites us about Alpha Keratin 60ku® is that our bodies recognize it as our own, and that makes it really powerful. It’s pulled to where it's needed, strand by strand, smoothing, resurfacing and filling in cracks of damage.

We are inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality, and appearance of their hair, and by doing so, change the way they look and feel forever.

Hair in vivo under real world conditions before and after 4 applications. Hair is dramatically smoother, more composed, and 67% less frizzy.

A single split hair before and after 5 applications. The hair is made whole again, achieving a 95% reparation.

A single strand, magnified 860x, after 1 application. Moisture levels rise and each hair grows up to 22% thicker.

A single hair before and after 5 applications. As the hair is repaired, color is restored and vibrance increases by up to 138%.

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